How Japan taught America to make small trucks
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10.12.24 – 26 6228:13Опубликовано 11 мая 2026, 14:45
There was a time when trucks in America weren't so massive, and it's all thanks to Japan.
After the US introduced a 25% tariff on imported light trucks in 1964, American pickups were cut off from competitors in Europe and began to grow in size. But by the late 1960s, the Japanese auto industry was finally recovered from WIII, and Toyota and Datsun found a loophole to start selling their compact trucks to America.
Sales spiked, and Ford and GM quickly made deals with Japanese automakers to sell rebadged versions. The 1970s were an early golden age of small pickups in America—but it wasn't going to last.
#trucks #pickup #history #explained #economy #market #cars #cartok #carenthusiast #ford #GM #toyota #datsun #nissan #mazda #1970s
After the US introduced a 25% tariff on imported light trucks in 1964, American pickups were cut off from competitors in Europe and began to grow in size. But by the late 1960s, the Japanese auto industry was finally recovered from WIII, and Toyota and Datsun found a loophole to start selling their compact trucks to America.
Sales spiked, and Ford and GM quickly made deals with Japanese automakers to sell rebadged versions. The 1970s were an early golden age of small pickups in America—but it wasn't going to last.
#trucks #pickup #history #explained #economy #market #cars #cartok #carenthusiast #ford #GM #toyota #datsun #nissan #mazda #1970s
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