Games Passport about game market during economic crisis (Flash GAMM Moscow 2012)
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Опубликовано 18 июня 2012, 20:45
"Taking advantage of the economic crisis..."
Download presentation: goo.gl/yNJq0
Konrad Holubek is Head of communication for Games Passport
With the ever-increasing number of online casual players all around the world, the gaming market has become a very attractive source of traffic for advertisers, especially in these current times of economic crisis. At the same time, players are more then ever reluctant to pay for playing. As such, advertisement has become a very important revenue generator for game developers and publishers. In this session we will make the detailed analysis of this situation and will look into the main metrics and advertisement tools available.
Download presentation: goo.gl/yNJq0
Konrad Holubek is Head of communication for Games Passport
With the ever-increasing number of online casual players all around the world, the gaming market has become a very attractive source of traffic for advertisers, especially in these current times of economic crisis. At the same time, players are more then ever reluctant to pay for playing. As such, advertisement has become a very important revenue generator for game developers and publishers. In this session we will make the detailed analysis of this situation and will look into the main metrics and advertisement tools available.
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