Stijn Tops (Google) - Moving towards Customer Lifetime Value
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DevGAMM27 тыс
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29.12.17 – 4 93358:16Популярные
209 дней – 29028:52Опубликовано 29 декабря 2017, 15:21
In a data-driven world, simply measuring the value of your customer base is no longer enough. Businesses are moving to more advanced models, that allow them to predict how much revenue a unique customer will drive for their business. Marketing, Finance and Product teams can benefit tremendously from these insights. This session will introduce the concept of CLV and show how it can add value to your business.
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