How Neuroscience revolutionizes User Research / Philipp Zent (Brainamics GmbH)
260
DevGAMM27.1 тыс
Следующее
14.06.23 – 11346:52Популярные
Опубликовано 12 июня 2023, 14:00
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User research is an often overlooked but absolutely crucial part of developing a successful game. Although there has been a strong increase of popularity of user research in games, the methodologies that are used to gain player insights are highly questionable from a neuropsychological perspective. The core issues with traditional user research methodologies are that they only measure conscious data, although 90% of decision-making and emotions are subconscious, and that it fully relies on self-reported and thereby subjective data that is collected post-exposure. To fully understand the deep and often overlooked reservoir of subconscious human motivations and emotions that influence human behavior, an objective second-by-second depiction of the true emotional responses to stimuli are necessary. This can only be achieved by measuring the emotions directly where they happen, namely in the brain. How that can work in practice is demonstrated in this talk.
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Edvice is a platform for sharing experiences in the gaming industry, created by devtodev and DevGAMM with a shared mission of accelerating industry growth. Get personal consultations from top experts in your field and free educational content via this link edvice.pro
DevGAMM is the major game developers conference in Eastern Europe. DevGAMM gives gaming experts a chance to keep up with the latest thinking and developments in making games as well as share their knowledge and experience with each other.
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User research is an often overlooked but absolutely crucial part of developing a successful game. Although there has been a strong increase of popularity of user research in games, the methodologies that are used to gain player insights are highly questionable from a neuropsychological perspective. The core issues with traditional user research methodologies are that they only measure conscious data, although 90% of decision-making and emotions are subconscious, and that it fully relies on self-reported and thereby subjective data that is collected post-exposure. To fully understand the deep and often overlooked reservoir of subconscious human motivations and emotions that influence human behavior, an objective second-by-second depiction of the true emotional responses to stimuli are necessary. This can only be achieved by measuring the emotions directly where they happen, namely in the brain. How that can work in practice is demonstrated in this talk.
About Edvice
Edvice is a platform for sharing experiences in the gaming industry, created by devtodev and DevGAMM with a shared mission of accelerating industry growth. Get personal consultations from top experts in your field and free educational content via this link edvice.pro
DevGAMM is the major game developers conference in Eastern Europe. DevGAMM gives gaming experts a chance to keep up with the latest thinking and developments in making games as well as share their knowledge and experience with each other.
Learn more about DevGAMM – devgamm.com
Subscribe to our newsletter – eepurl.com/dpj3Sz
Become a speaker – bit.ly/3isHdJP
Join our community:
Facebook – facebook.com/devgamm
Twitter – twitter.com/devgamm
LinkedIn – linkedin.com/company/devgamm
Discord (for developers) – discord.gg/dtDHa6F
Contact us via email – contact@devgamm.com
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