Navigating the MENA Gaming Market: A Guide for Game Developers / Alex Brodsky (Playsense)

Опубликовано 11 июля 2023, 14:00

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This session will provide an understanding of the key factors crucial for a product launch in the MENA region. Using the example of a successful marketing campaign of a well known gaming title, we will cover such topics as product adaptation, localization and cultural considerations, as well as strategies for building relationships with local partners.


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