Developing key art for games - Viktor Blanke, Art Director, Mojang Studios
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DevGAMM27.1 тыс
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359 дней – 53952:14Популярные
9 дней – 6722:48
115 дней – 22850:51Опубликовано 28 декабря 2023, 15:00
About talk
Key art is the first visual representation of a game that most players will encounter in multiple contexts and places. In this talk we will discuss the process and challenges of creating long-lasting and cohesive key art for games. Creating an iconic image that communicates the essence of your game can captivate the interest of an audience and encapsulate the player experience into an image that stands out amongst many other titles in the marketplace. In developing the visual design and signature elements, we’ll examine how collaboration and consistency can be developed across in-game UI/UX along marketing and brand development. We’ll also go in depth into how you craft key art as a consistent, scalable toolset, built to carry a franchise over many years.
Video game cover art, or key art, has many examples of iconic images that stand alongside famous record, book or movie covers. The contents of this talk deep-dives into the creation of key art for game franchises such as Star Wars: Battlefront and Battlefield, with process examples of creative thinking and visual development.
Xsolla Funding helps gaming businesses grow. It offers a way for investors and publishers to discover new games and a way for developers to find game funding and development support. Its initiatives include Xsolla Funding Club, a curated matchmaking platform that connects developers, investors, and publishers, and Xsolla Accelerator, a program offering industry mentorship and up to $100,000 in early funding. Visit xsolla.com/funding to learn more.
About DevGAMM
DevGAMM is a game conference with heart. With a legacy spanning over 15 years, DevGAMM offers a unique platform for gaming experts to stay ahead of the curve while fostering a vibrant community of knowledge-sharing.
Learn more about DevGAMM – devgamm.com
Subscribe to our newsletter – eepurl.com/dpj3Sz
Become a speaker – bit.ly/3isHdJP
Join our community:
Facebook – facebook.com/devgamm
Twitter – twitter.com/devgamm
LinkedIn – linkedin.com/company/devgamm
Discord – discord.com/invite/DjmkReyr7w
Contact us via email – contact@devgamm.com
Key art is the first visual representation of a game that most players will encounter in multiple contexts and places. In this talk we will discuss the process and challenges of creating long-lasting and cohesive key art for games. Creating an iconic image that communicates the essence of your game can captivate the interest of an audience and encapsulate the player experience into an image that stands out amongst many other titles in the marketplace. In developing the visual design and signature elements, we’ll examine how collaboration and consistency can be developed across in-game UI/UX along marketing and brand development. We’ll also go in depth into how you craft key art as a consistent, scalable toolset, built to carry a franchise over many years.
Video game cover art, or key art, has many examples of iconic images that stand alongside famous record, book or movie covers. The contents of this talk deep-dives into the creation of key art for game franchises such as Star Wars: Battlefront and Battlefield, with process examples of creative thinking and visual development.
Xsolla Funding helps gaming businesses grow. It offers a way for investors and publishers to discover new games and a way for developers to find game funding and development support. Its initiatives include Xsolla Funding Club, a curated matchmaking platform that connects developers, investors, and publishers, and Xsolla Accelerator, a program offering industry mentorship and up to $100,000 in early funding. Visit xsolla.com/funding to learn more.
About DevGAMM
DevGAMM is a game conference with heart. With a legacy spanning over 15 years, DevGAMM offers a unique platform for gaming experts to stay ahead of the curve while fostering a vibrant community of knowledge-sharing.
Learn more about DevGAMM – devgamm.com
Subscribe to our newsletter – eepurl.com/dpj3Sz
Become a speaker – bit.ly/3isHdJP
Join our community:
Facebook – facebook.com/devgamm
Twitter – twitter.com/devgamm
LinkedIn – linkedin.com/company/devgamm
Discord – discord.com/invite/DjmkReyr7w
Contact us via email – contact@devgamm.com
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