Lessons Learned from the big hyper - hybrid transition - Tom Cunliffe (Product Manager, Kwalee)

Опубликовано 18 января 2024, 15:00

About talk
This year, Kwalee's mobile teams shifted from hypercasual development and publishing to a new 'hybrid' model as the marketing landscape rapidly changed, requiring developers and publishers in the space to make big changes in the games that they are making. We've learned a lot during that transition and this talk focuses specifically on what's changed inside our departments to transform a company structured on launching bite sized games as quickly as possible using ad monetisation, to a company building bigger games with longer retention tails and engagement with deeper gameplay systems and corresponding monetisation.

Xsolla Funding helps gaming businesses grow. It offers a way for investors and publishers to discover new games and a way for developers to find game funding and development support. Its initiatives include Xsolla Funding Club, a curated matchmaking platform that connects developers, investors, and publishers, and Xsolla Accelerator, a program offering industry mentorship and up to $100,000 in early funding. Visit xsolla.com/funding to learn more.


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