Shepherding the Flock: Community Strategy for ‘Cult of the Lamb' - Lorna Power (Massive Monster)

Опубликовано 3 декабря 2024, 15:30

A Community Manager often doubles as a part-time preacher and shepherd, with the true calling of guiding fervent followers through development. Yet gamers, drawn to the allure of every shiny new release, are prone to wandering.

So, how can we transform community channels into sacred grounds that captivate and retain players? And is the line between 'Community Manager' and 'Cult Leader' really as thin as it seems?

This is a glimpse into how the Head of Community at Massive Monster cultivates a devoted following through three key tenets: humor, connection, and purpose.


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