Step inside Orange Records in Fargo, North Dakota
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70 дней – 47926:12Опубликовано 14 апреля 2026, 22:16
Orange Records serves the communities of Fargo, North Dakota, and Moorhead, Minnesota
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Each record store serving Fargo-Moorhead and the neighboring communities in northwestern Minnesota has its own character, its own layout, and its own sound. But there is also something shared: you are welcome. No explanation needed.
At Orange Records, the experience begins simply: you walk in, and you start looking. Matt Coolen, behind the counter, doesn’t overstate it. When asked to sum it up, he pauses, shrugs a little, and admits, “I don’t know.” But as the conversation unfolds, the shape of the place becomes clear.
Some regulars head straight for new releases and reissues; others make a beeline for the used bins. “It all depends on the customer,” Coolen says. “There are people that are only coming in for new stuff… then there’s people that are only coming in for used stuff… people look at a little bit of everything.” That range is part of what keeps people coming back. The used inventory, in particular, draws people in — posted online, tracked closely, and searched through with a kind of quiet determination that turns browsing into something more intentional.
Since opening in 2007, the store has grown alongside the community, recently moving into a larger space after, as Coolen puts it, “we outgrew that space pretty much.” That growth shows in its shelves —one of the largest selections of new vinyl in the region, something he’s focused on from the beginning, especially at a time when few others were.
There’s a rhythm to the shop. New arrivals bring people back. Conversations pick up where they left off. And then there’s Record Store Day — more than just an event, but a surge of energy that fills the space with regulars and first-timers alike, all looking for something they can’t find online.
Words: Bethany Hardwig
Video Camera: Hardwig Media
Video Edit: Ariel Tilson for MPR
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#recordstores #fargo #fargomoorhead
Support The Current: support.mpr.org/youtube or hit the Thanks button
Each record store serving Fargo-Moorhead and the neighboring communities in northwestern Minnesota has its own character, its own layout, and its own sound. But there is also something shared: you are welcome. No explanation needed.
At Orange Records, the experience begins simply: you walk in, and you start looking. Matt Coolen, behind the counter, doesn’t overstate it. When asked to sum it up, he pauses, shrugs a little, and admits, “I don’t know.” But as the conversation unfolds, the shape of the place becomes clear.
Some regulars head straight for new releases and reissues; others make a beeline for the used bins. “It all depends on the customer,” Coolen says. “There are people that are only coming in for new stuff… then there’s people that are only coming in for used stuff… people look at a little bit of everything.” That range is part of what keeps people coming back. The used inventory, in particular, draws people in — posted online, tracked closely, and searched through with a kind of quiet determination that turns browsing into something more intentional.
Since opening in 2007, the store has grown alongside the community, recently moving into a larger space after, as Coolen puts it, “we outgrew that space pretty much.” That growth shows in its shelves —one of the largest selections of new vinyl in the region, something he’s focused on from the beginning, especially at a time when few others were.
There’s a rhythm to the shop. New arrivals bring people back. Conversations pick up where they left off. And then there’s Record Store Day — more than just an event, but a surge of energy that fills the space with regulars and first-timers alike, all looking for something they can’t find online.
Words: Bethany Hardwig
Video Camera: Hardwig Media
Video Edit: Ariel Tilson for MPR
Subscribe to our channel:
youtube.com/user/893TheCurrent...
Like/Follow:
facebook.com/TheCurrent
instagram.com/thecurrent
threads.net/@thecurrent
tiktok.com/@thecurrent.org
#recordstores #fargo #fargomoorhead
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