Top tricks for free corporate PR / Alexandra Zheleva (Imperia Online)

317
10.6
DevGAMM27 тыс
Опубликовано 12 мая 2022, 12:00
Join us at our next event – DevGAMM Vilnius 2022!
devgamm.com/vilnius2022

Alexandra Zheleva, Marketing and Biz Dev Specialist at Imperia Online JSC, covers all aspects of how to do free and successful PR for your company. She discusses Imperia Online's best practices for free and successful corporate PR from A to Z and shares examples of how they keep their followers updated, the community engaged, influencer marketing incorporated, showcase company policy, scale products and how they do employer branding through PR.
#DevGAMM #gamedev #PR

Contents:
0:00 – Intro
4:30 – Overview
5:21 – Why should you invest in PR?
11:22 – 1. Social media
27:36 – 2. News sharing
31:32 – 3. Awards and certificates
33:09 – 4. Sponsorships and charity
36:19 – 5. Internal and external events
39:40 – 6. Influencers
43:27 – Summary
45:59 – Q&A sessions


Supported by Belka Games. The company is among Top 20 publishers by revenues in EMEA according to App Annie and keeps growing and developing.
Join us – belka-games.com/careers


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