CRM & Data: love or hate? / Anna Antonenko (Rovio Entertainment)

Опубликовано 19 мая 2022, 12:00

Join us at our next event – DevGAMM Vilnius 2022!
devgamm.com/vilnius2022

Anna Antonenko, CRM Manager at Rovio Entertainment, answers the questions:
- Why should every CRM division work in the deep connection with DataOps?
- How could data help to provide better CRM performance?
- What obstacles might arise setting up a data-driven CRM system? Top ways of overcoming them.
#DevGAMM #gamedev #DataAnalysis

Contents:
0:00 – Intro
0:42 – CRM
5:47 – Where is the pain?
10:15 – What is the solutions?
16:21 – Case study
18:55 – Q&A session


Supported by Belka Games. The company is among Top 20 publishers by revenues in EMEA according to App Annie and keeps growing and developing.
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