Scaling games with performance marketing / Daniel Rysan (SuperScale)

Опубликовано 12 июля 2022, 12:00

Join us at our next event – DevGAMM Vilnius 2022!
devgamm.com/vilnius2022

Every single year our performance marketing space is changing a lot, that's why we need to keep our strategies up-to-date. From the general rules in today's market and how to scale your app through performance marketing, when it's the right time to expand with more marketing channels and what are the most important metrics to keep in mind. In the next part, we will also cover how to decide if we are successful or not and when you know you are making good decisions. Talk by Daniel Rysan, Senior Committee | Marketing at SuperScale.
#DevGAMM #gamedev #marketing

Contents:
0:00 – Intro
6:29 – Channels expansion
9:58 – Who to choose?
18:35 – Creative insights
29:26 – Creative winner rate
35:11 – Creative iterations
42:13 – Components and iterations
46:30 – Performance between genres
51:33 – Conclusion
55:28 – Q&A session


Supported by Belka Games. The company is among Top 20 publishers by revenues in EMEA according to App Annie and keeps growing and developing.
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