Promoting games in Asia with influencer marketing / Karyna Tsvyrava (HypeFactory)

Опубликовано 20 октября 2022, 13:00

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Influencer marketing is popular across the globe but it is not the same in every corner of the world. In this presentation, Karyna Tsvyrava, IM Senior Team Lead at HypeFactory, shares their experience with launching influencer marketing campaigns in the Asian market.
#devgamm #gamedev #influencermarketing

Slides – slideshare.net/flashgamm/the-i...

Contents:
0:00 – Intro
0:30 – Influencer marketing in Asia
3:28 – Planning cycles
4:04 – Ad formats
5:29 – Negotiation power
7:03 – The role of language and culture
7:56 – Interest in collaboration
10:43 – Number of influencers in different countries
12:13 – Economic development level
14:33 – Q&A session


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