Special projects for games: why ad integrations don’t work anymore / Tanya Lavorenko (Zorka.Agency)
607
13.5
DevGAMM27.1 тыс
Опубликовано 16 февраля 2023, 14:00
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Despite the growing marketing budgets, influencer ads are getting less effective because: a) social media platforms are overflowed with mainstream ads that lower the viewers’ interest and attention span; b) the industry is highly competitive and it’s harder to find and reach an influencer with more brands entering the influencer landscape. Tanya Lavorenko, Senior Partnerships Manager at Zorka.Agency, shares an insight on how to leverage the power of influencer marketing special projects and shape your marketing strategies to address these two problems.
#devgamm #gamedev #influencermarketing
Slides – slideshare.net/flashgamm/speci...
Contents:
0:00 – Intro
1:23 – Market overview
3:10 – Special projects and their types
6:51 – How to measure effectiveness?
8:40 – Cases
11:36 – Additional tools
13:49 – Q&A session
About Edvice
Edvice is a platform for sharing experiences in the gaming industry, created by devtodev and DevGAMM with a shared mission of accelerating industry growth. Get personal consultations from top experts in your field and free educational content via this link edvice.pro
About DevGAMM
DevGAMM is the major game developers conference in Eastern Europe. DevGAMM gives gaming experts a chance to keep up with the latest thinking and developments in making games as well as share their knowledge and experience with each other.
Learn more about DevGAMM – devgamm.com
Subscribe to our newsletter – eepurl.com/dpj3Sz
More about games and developers participating in DevGAMM – games.devgamm.com
Become a speaker – bit.ly/3isHdJP
Join our community:
Facebook – facebook.com/devgamm
Twitter – twitter.com/devgamm
LinkedIn – linkedin.com/company/devgamm
Discord (for developers) – discord.gg/dtDHa6F
Contact us via email – contact@devgamm.com
Despite the growing marketing budgets, influencer ads are getting less effective because: a) social media platforms are overflowed with mainstream ads that lower the viewers’ interest and attention span; b) the industry is highly competitive and it’s harder to find and reach an influencer with more brands entering the influencer landscape. Tanya Lavorenko, Senior Partnerships Manager at Zorka.Agency, shares an insight on how to leverage the power of influencer marketing special projects and shape your marketing strategies to address these two problems.
#devgamm #gamedev #influencermarketing
Slides – slideshare.net/flashgamm/speci...
Contents:
0:00 – Intro
1:23 – Market overview
3:10 – Special projects and their types
6:51 – How to measure effectiveness?
8:40 – Cases
11:36 – Additional tools
13:49 – Q&A session
About Edvice
Edvice is a platform for sharing experiences in the gaming industry, created by devtodev and DevGAMM with a shared mission of accelerating industry growth. Get personal consultations from top experts in your field and free educational content via this link edvice.pro
About DevGAMM
DevGAMM is the major game developers conference in Eastern Europe. DevGAMM gives gaming experts a chance to keep up with the latest thinking and developments in making games as well as share their knowledge and experience with each other.
Learn more about DevGAMM – devgamm.com
Subscribe to our newsletter – eepurl.com/dpj3Sz
More about games and developers participating in DevGAMM – games.devgamm.com
Become a speaker – bit.ly/3isHdJP
Join our community:
Facebook – facebook.com/devgamm
Twitter – twitter.com/devgamm
LinkedIn – linkedin.com/company/devgamm
Discord (for developers) – discord.gg/dtDHa6F
Contact us via email – contact@devgamm.com
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