Live Service. Designing Beyond The Game - Artem Shein (Strikerz Inc.)

Опубликовано 6 июня 2025, 14:30

Live-service gaming is like running an entertainment factory. The entertainment industry today goes far beyond movies, music, books, and games - it also includes marketplaces, streaming platforms, and even food delivery services. In this landscape, you’re no longer just competing with other games but with an entire ecosystem of industries. This raises the question: should you focus on direct competitors in gaming when developing a new title?

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Contents:
00:00 – Intro & speaker background
04:00 – Live service = gold mine?
08:00 – How it's different from games
12:00 – We compete with TikTok
16:00 – What entertains players today
20:00 – IKEA vs games onboarding
24:00 – What game stores still miss
28:00 – Why games lack social tools
32:00 – Emotional UX & user content

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