Crawling smarter, not harder | Search Off the Record
In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how
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16.5
Top 5 e-commerce updates (July ‘24)
John Mueller covers the top 5 updates for e-commerce sites, from organizational-level return policy to special markup for product variants, and much more to optimize your e-commerce site.
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Intro to Google Trends data
What is Google Trends, how does it collect data, and how can you use it?
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29.1
Internationalization & hreflang | Search Off the Record
Managing websites that use different languages and serve different countries is no easy task.
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Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 07 月 25 日)
【本日のご質問】 4:41 area タグ内の URL の扱い方 5:56 MFI における canonical 設定 8:06 サイトがハッキングされた際の対応 12:18 新しく追加された画像メタデータ 13:57 ページ非表示のコンテンツの評価 15:47 指名検索の CTR の増減の要因を知りたい 【関連リンク:今回ご紹介した動画や記事】 Search Console
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How to use internal linking for SEO
Internal links are important for users to navigate between content and pages on your website.
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English Google SEO office-hours from July 2024
This is an audio-only recording of the Google SEO office-hours from April 2024 - a transcript is available at goo.gle/SEO-july24.
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19.5
Welcome to the Google Trends Tutorials
Transform your business, improve your content, and shape your online strategy with Google Trends.
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19.6
Rendering JavaScript for Google Search | Search Off the Record
In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the
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16.8
AI Overviews, e-commerce site updates, and more! (July ‘24)
In this episode of Google Search News, John Mueller covers the latest updates on structured data for e-commerce sites, finding information in faster & easier ways with AI Overviews in Google Search
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10.1
4 tips for faster images on your website
Image SEO best practices → goo.gle/3W57fKj Welcome back to season 2 of SEO Made Easy with Search Relations Advocate, Martin Splitt!
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Inside Search Quality: Using metrics and data science to improve Search | Search Off the Record
In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management.
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Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 06 月 27 日)
【本日のご質問】 4:11 MFI: 別々の URL で実装しているサイト 5:52 コピーコンテンツが正規 URL に選択された 8:01 古くなった情報の取り扱い 9:56 パラメータ付き URL をインデックスさせる 12:09 非同期処理で表示させるページ内コンテンツ 【関連リンク:今回ご紹介した動画や記事】
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SEO Made Easy is back!
Welcome back to season 2 of SEO Made Easy with Google Search Advocate Martin Splitt! In this season Martin takes a deep dive into a variety of topics.
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English Google SEO office-hours from June 2024
This is an audio-only recording of the Google SEO office-hours from April 2024 - a transcript is available at goo.gle/SEO-june24.
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Cosmic Rays & Crawlers: When Google Search is under the weather | Search Off the Record
How does Google address incidents that affect Search results, like indexing problems or crawling issues?
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25.2
Search Central is now on LinkedIn
Search Central is now on Linkedin! We plan to use this page to share best practices to be successful on Google Search.
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Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 05 月 30 日)
【関連リンク:今回ご紹介した動画や記事】 Generative AI in Search: Let Google do the searching for you blog.google/products/search/generative-ai-google-search-may-2024 その他の削除 Google 上のコンテンツを報告
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16.8
Building SEO community with office hours | Search Off the Record
In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours.
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15.7
Let’s talk Content Decay | Search Off the Record
“Content Decay” generally refers to the natural decline in relevance and effectiveness of online content over time due to various factors such as changing trends, evolving audience preferences, or
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18.8
Gemini for Social Posts: Game Edition | Search Off the Record
In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI.
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Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 04 月 25 日)
【本日のご質問】 3:27 グローバルサイトのドメインURL 6:09 ページ内容理解における HTML タグの重要性 8:10 ビッグワードで検索結果に出てこない要因 10:36 違法アップロードされたコンテンツへの対応 13:28 動画がインデックスされない 16:10 ファビコンが表示されなくなった 17:44 検索結果上でファビコンを円形にする方法 19:22 Search
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21.8
Anatomy of a search result explained in less than 60 seconds
What makes up a text result on Google Search? Watch along as Gary explains in 60 seconds what makes up a Google Search result.
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10.1
Anatomy of a Search Result
With this series, SEO practitioners learned how search crawls webpages, how search serves pages, and how search indexed pages.
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English Google SEO office-hours from April 2024
This is an audio-only recording of the Google SEO office-hours from April 2024 - a transcript is available at goo.gle/SEO-april24.
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15.3
Serving & ranking web pages on Search
A Google Search user makes their query so what happens next? The user’s query is parsed, analyzed, and then shown relevant results. Learn about the process in this short. Do you want the deeper dive?
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9.2
How Google Search serves pages
Previously, Gary discussed how Google Search processes and analyzes a web page in order to be returned to users as a search result.
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17.2
Indexing & rendering web pages for Search
In order for a web page to be indexed on Google Search, Google needs to process and analyze a page’s content and its metadata.
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8.6
How Google Search indexes pages
In the previous episode of How Search Works, Gary discussed how a web page is crawled and rendered.
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14.7
Deciphering INP and Core Web Vitals | Search Off the Record
In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to
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15.8