Hypnotize | The Genius 1997 Collection

Опубликовано 11 мая 2017, 19:58

Versace and hip-hop had a long relationship before 1997, but the The Notorious B.I.G.s music video for “Hypnotize” made it a worldwide trend, thanks to Big’s billowing silk Versace shirt with custom compass design. The Paul Hunter-directed music video injected the brand’s luxury aesthetic into an action movie, complete with speedboat chases and black helicopters.

Genius’ “Hypnotize” t-shirt and beach towel—part of the 1997 Collection—take inspiration from this iconic music video. The pieces feature details that nod to Versace’s branding—the shirt features a compass design blowing in the wind, while the towel frames the video’s choppers inside the brand’s classic Greek pattern.

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