Girl Power | The Genius 1997 Collection

Опубликовано 11 мая 2017, 19:58

The phrase “girl power” was invented before 1997, but the Spice Girls made it a global slogan while promoting their breakout number one hit “Wannabe.” The group turned their take on female empowerment into a lucrative brand, using the slogan to sell a wide range of “Official” merchandise. At the same time, a new generation of savvy women also found success in the male-dominated hip-hop world, as seen on Lil' Kim’s 1997 hit “Not Tonight (Ladies Night Remix),” which featured Missy Elliott, Da Brat, Angie Martinez, and Left Eye.

Genius’ “Girl Power” hooded sweatshirt—part of the 1997 Collection—pays tribute to some of the women who made 1997 such an exciting time in music. The “Official” type on the front references Lil Kim (and the Spice Girls’ line of “official” merch), while the back utilizes the Spice Girls’ font. On the “Not Tonight” remix, Missy rapped, “You should be like Missy ’stead of being like Mike”—this line is repeated on the back of the hoodie with the names of other inspirational women from the era.

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