World’s Greatest Deejays | The Genius 1997 Collection

Опубликовано 11 мая 2017, 15:54

NYC nightclub The Tunnel was the epicenter of hip-hop in 1997, a weekly gathering where fans, industry players, and the artists themselves came to party and listen to the latest hardcore rap hits played by iconic Hot 97 DJs Funkmaster Flex and OTL 44: Cipha Sounds Excerpt #3 – Cam'ron. “The Tunnel was the blueprint for all hip-hop parties today,” says Jessica Rosenblum, the party’s creator.

Genius’ “World’s Greatest DJs” shirt and hat—a part of the 1997 Collection—are inspired by the Tunnel and other NYC parties like it. The graphics combine design details from the era’s party flyers with the Tunnel’s industrial history. Originally built as a railroad terminal and warehouse in 1890, the Tunnel’s facade features large iron letters that read “TERMINAL WAREHOUSE” and advertise their “FREE BONDED” laborers and “COLD STORAGE” capabilities. This unique fusion of entertainment and commercialism doubles as a fitting metaphor for 1997 hip-hop.

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