Apple

Meet Wei. While traveling home for Chinese New Year, he discovers his parents’ ‘90s mixtape.

The crew takes us behind the lens of “I Made a Mixtape for You” to show the making of Apple’s first Chinese New Year Shot on iPhone musical with the latest iPhone 16 Pro. Shot on iPhone 16 Pro.

Most people quit their New Year’s resolutions by the second Friday in January.

Now you can create unique Genmojis, right in Messages. Just describe the Genmoji you want to create, then add it to your conversation.

A behind the scenes look at the creation of Michael Bublé's new song "Maybe This Christmas" with vocals recorded using Voice Memos and the studio-quality microphones in the new iPhone 16 Pro.

For so many of us, sound and how we hear help shape the way we connect to the world around us.

iPhone 16 Pro powered by the A18 Pro chip. The most powerful iPhone ever is a go.

When you need to buy it fast, get it in seconds with Apple Pay.

With powerfully intelligent features like Magnetic Mask, Transcribe to Captions, and spatial video editing for Apple Vision Pro, Final Cut Pro 11 is the beginning of the next chapter in

Coming this Thursday. ‘Open Hearts,’ the new immersive music experience from @theweeknd. See it first exclusively on Apple Vision Pro.

Apple Intelligence on Mac is here, with Writing Tools to help your words sound more friendly, professional, or more concise.

Apple Intelligence on Mac is here. With Writing Tools to help you quickly summarize the key points of selected text.

Effortless power. The new MacBook Pro with M4 is built for Apple Intelligence. It provides blazing fast performance without sacrificing battery stamina.

MacBook Pro features the most advanced lineup of chips ever built for a pro laptop.

Watch the special Apple announcement to learn about the new MacBook Pro, now more powerful than ever with Apple Intelligence.

The all-new Mac mini is five by five inches of pure power and purpose. With a wide array of ports, now on the front and back.

The all-new Mac mini is five by five inches of pure power and purpose. With a wide array of ports, now on the front and back.

Watch the special Apple announcement to learn more about the tinier, mightier, and even more versatile Mac mini — now with Apple Intelligence.

Apple Intelligence on iPhone 16 is here, with Writing Tools to help your words sound more professional, friendly or more concise.

Apple Intelligence on iPhone 16 is here. Just enter a description in the Photos app, and Apple Intelligence will find the best photos and videos to create a custom memory movie, whenever you need one.

Watch the special Apple announcement to learn about the bold and colorful new iMac, now with Apple Intelligence.

A behind the scenes look at Submerged, the first scripted film in Apple Immersive Video.

Submerged, the first scripted film in Apple Immersive Video. Watch only on Apple Vision Pro on October 10.

Capture cinematic slow motion in 4K 120 fps Dolby Vision on the new iPhone 16 Pro.

Introducing Camera Control on iPhone 16 Pro. An easier way to access your camera, frame your shot, adjust functions like zoom, exposure, or depth of field, and toggle through each lens.

Introducing a more personal Siri.

#AppleIntelligence #iPhone16Pro Introducing Apple Intelligence on iPhone 16 Pro with a more personal Siri.

#AppleIntelligence #iPhone16Pro Introducing Apple Intelligence on iPhone 16 Pro. Tap to reveal a summary of a long email in the Mail app and cut to the chase.

#AppleIntelligence #iPhone16Pro Introducing Apple Intelligence on iPhone 16 Pro.

The Weeknd's new music video "Dancing in the Flames" shot on iPhone 16 Pro in cinematic slow motion. iPhone 16 Pro available for pre-order starting 9/13.