Apple

When you need to buy it fast, get it in seconds with Apple Pay.

With powerfully intelligent features like Magnetic Mask, Transcribe to Captions, and spatial video editing for Apple Vision Pro, Final Cut Pro 11 is the beginning of the next chapter in

Coming this Thursday. ‘Open Hearts,’ the new immersive music experience from @theweeknd. See it first exclusively on Apple Vision Pro.

Apple Intelligence on Mac is here, with Writing Tools to help your words sound more friendly, professional, or more concise.

Apple Intelligence on Mac is here. With Writing Tools to help you quickly summarize the key points of selected text.

Effortless power. The new MacBook Pro with M4 is built for Apple Intelligence. It provides blazing fast performance without sacrificing battery stamina.

MacBook Pro features the most advanced lineup of chips ever built for a pro laptop.

Watch the special Apple announcement to learn about the new MacBook Pro, now more powerful than ever with Apple Intelligence.

The all-new Mac mini is five by five inches of pure power and purpose. With a wide array of ports, now on the front and back.

Watch the special Apple announcement to learn more about the tinier, mightier, and even more versatile Mac mini — now with Apple Intelligence.

Apple Intelligence on iPhone 16 is here, with Writing Tools to help your words sound more professional, friendly or more concise.

Apple Intelligence on iPhone 16 is here. Just enter a description in the Photos app, and Apple Intelligence will find the best photos and videos to create a custom memory movie, whenever you need one.

Watch the special Apple announcement to learn about the bold and colorful new iMac, now with Apple Intelligence.

A behind the scenes look at Submerged, the first scripted film in Apple Immersive Video.

Submerged, the first scripted film in Apple Immersive Video. Watch only on Apple Vision Pro on October 10.

Capture cinematic slow motion in 4K 120 fps Dolby Vision on the new iPhone 16 Pro.

Introducing Camera Control on iPhone 16 Pro. An easier way to access your camera, frame your shot, adjust functions like zoom, exposure, or depth of field, and toggle through each lens.

Introducing a more personal Siri.

#AppleIntelligence #iPhone16Pro Introducing Apple Intelligence on iPhone 16 Pro with a more personal Siri.

#AppleIntelligence #iPhone16Pro Introducing Apple Intelligence on iPhone 16 Pro. Tap to reveal a summary of a long email in the Mail app and cut to the chase.

#AppleIntelligence #iPhone16Pro Introducing Apple Intelligence on iPhone 16 Pro.

The Weeknd's new music video "Dancing in the Flames" shot on iPhone 16 Pro in cinematic slow motion. iPhone 16 Pro available for pre-order starting 9/13.

A look at The Weeknd's new music video for "Dancing In The Flames" shot entirely on iPhone 16 Pro in cinematic slow motion 4K120.

A behind the scenes look at The Weeknd's new music video for "Dancing In The Flames" shot on the new iPhone 16 Pro.

Find a new iPhone 16 that’s right for you alongside comedian Sheng Wang, and see some of the most exciting new features, like Apple Intelligence, in action.

In case you missed it, here’s a recap of the exciting announcements from this year’s September Event. *Honor of Kings: World coming later.

The all-new iPhone 16 and iPhone 16 Pro are built for Apple Intelligence. The powerful intelligence system helps you write, express yourself, and get things done effortlessly.

Powered by the H2 chip, the new AirPods 4 feature an updated fit for all-day comfort and a totally transformed audio experience.

Introducing a breakthrough all-in-one hearing health experience — a Hearing Test, a Hearing Aid capability, and active Hearing Protection.

Introducing the all-new Apple Watch Series 10, with our biggest display and thinnest design ever.(1) It also has powerful new health features, the fastest-charging battery ever,(2) and for the first