Apple

The next level of mobile gaming is here. Up to 20 percent faster GPU for the best graphics performance in an iPhone ever. Up to 2x faster Neural Engine. And industry-leading speed and efficiency.

90-minute Study With Me video featuring Storm Reid that’s designed to keep you focused on studying and away from distractions.

90-minute Study With Me video featuring Storm Reid that’s designed to keep you focused on studying and away from distractions.

Learn all the exciting news that makes this the most impressive iPhone lineup ever and find a new iPhone 15 that’s right for you.

Learn all the exciting news that makes this the most impressive iPhone lineup ever and find a new iPhone 15 that’s right for you.

Learn all the exciting news that makes this the most impressive iPhone lineup ever and find a new iPhone 15 that’s right for you.

Might meets light. Introducing the new titanium iPhone 15 Pro. Featuring a whole new level of gaming performance with the A17 Pro chip. A more versatile, more advanced Pro camera system.

Olivia Rodrigo’s anthemic music video for “get him back!” shot entirely on the new iPhone 15 Pro using features like Pro Res 4K Log and USB-C external drive compatibility.

Real survivors get to celebrate a birthday they thought they’d never have thanks to iPhone features like Emergency SOS via satellite and Crash Detection and Apple Watch features like irregular

The H2-powered AirPods Pro feature Adaptive Audio, seamlessly blending Active Noise Cancellation with Transparency mode to deliver the best listening experience for any environment.(1) When you’re

In 2020, Apple promised to bring its entire carbon footprint to net zero by 2030 — through innovations in materials, clean energy, low-carbon shipping, and restoring natural ecosystems.

Find a new iPhone 15 that’s right for you. We’re going to go over the exciting news that makes this the most impressive iPhone lineup ever.

Now with Dynamic Island. A new 48MP Main camera. 2x Telephoto. Next-generation portraits. USB-C. All-day battery life. Aluminum design. Durable color-infused glass. Ceramic Shield. Water resistance.

Introducing Apple Watch Series 9, with an even brighter display and the most powerful chip ever in Apple Watch.

The new iPhone 15 Pro and iPhone 15 Pro Max are ready for action. Built with aerospace-grade titanium for our lightest, most powerful Pro models ever.

Watch the special Apple Event to learn about iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, and more.

The Invincibles have arrived. Each of their stories led them to 3DPets, where the team builds custom pet prostheses using iPhone 14 Pro’s LiDAR Scanner and TrueDepth camera.

Meet Trip. His prosthesis was made by 3DPets, a small business that creates custom pet prosthetics using the LiDAR Scanner and TrueDepth camera on the iPhone 14 Pro.

You can fill out all the info to buy something online and get stuck with a captcha puzzle. Or simply pay with Apple Pay.

You can insert your card into the reader over and over. Or simply pay with Apple Pay.

The Underdogs are back in action. This time they’re on a mission to save a missing Mac. Thankfully they’ve got Apple’s powerful security features on their side. Great news for them.

Our longest lasting battery life ever. Relax, it’s iPhone 14 Plus.

Our longest lasting battery life ever. Relax, it’s iPhone 14 Plus.

With Huracán Ramírez vs.

Lucha Libre legend Huracán Ramírez is back to face a terrible threat— an evil piñata that is terrorizing all of Mexico. Shot on iPhone 14 Pro.

With Huracán Ramírez vs.

Lucha Libre legend Huracán Ramírez is back to face a terrible threat— an evil piñata that is terrorizing all of Mexico. Shot on iPhone 14 Pro.

Introducing the all-new MacBook Air with a 15-inch Liquid Retina display. Bigger than before, yet still impossibly light and thin.

There’s never been a better time to create for Apple platforms –– including iOS, iPadOS, macOS, tvOS, and all-new visionOS.

Here’s your guide to some of the big (and little) things announced on the first day of WWDC. Wait, what’s that? Apple’s annual Worldwide Developers Conference.