Apple

The H2-powered AirPods Pro feature Adaptive Audio, seamlessly blending Active Noise Cancellation with Transparency mode to deliver the best listening experience for any environment.(1) When you’re

In 2020, Apple promised to bring its entire carbon footprint to net zero by 2030 — through innovations in materials, clean energy, low-carbon shipping, and restoring natural ecosystems.

Watch the special Apple Event to learn about iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, and more.

You can fill out all the info to buy something online and get stuck with a captcha puzzle. Or simply pay with Apple Pay.

You can insert your card into the reader over and over. Or simply pay with Apple Pay.

The Underdogs are back in action. This time they’re on a mission to save a missing Mac. Thankfully they’ve got Apple’s powerful security features on their side. Great news for them.

Our longest lasting battery life ever. Relax, it’s iPhone 14 Plus.

There’s never been a better time to create for Apple platforms –– including iOS, iPadOS, macOS, tvOS, and all-new visionOS.

Here’s your guide to some of the big (and little) things announced on the first day of WWDC. Wait, what’s that? Apple’s annual Worldwide Developers Conference.

Watch the WWDC23 Apple Keynote announcing the latest Apple Vision Pro, MacBook Air 15", software, services, and operating systems.

The era of spatial computing is here, where digital content blends seamlessly with your physical space. So you can do the things you love in ways never before possible. This is Apple Vision Pro.

No matter the time, place, or situation, you’re just a tap away from the most fun place on your phone. Because wherever you are, Apple Arcade is open.

A New Hampshire man is rescued after falling into a frozen river while ice skating. A high school senior escapes a visit from a bear.

Watch the special Apple Event to learn about iPhone 14, iPhone 14 Pro, Apple Fitness+, Apple Watch Ultra, Apple Watch Series 8, AirPods Pro, and more.

Learn how to use Procreate to make an alter ego portrait on iPad with Apple Pencil. Get hands-on with brushes and layers in Procreate, guided by tips from artist Temi Coker and Creative Pro Anthony.

Learn how to photograph and edit dramatic summer light on iPhone, with tips on using Portrait mode, Depth Control, and Night mode from photographer Eddy Chen and Creative Pros Jahmyra and David.

Learn how to make video montages on iPhone 13 using Cinematic mode with portrait photographer Arielle Bobb-Willis and Creative Pro Jahmyra from Today at Apple.

Learn how to use Keynote as a creative tool to craft animated mantra collages on iPad using Apple Pencil, with artist Quentin Jones and Creative Pro Anthony from Today at Apple.

Watch the WWDC22 Apple Keynote announcing the latest software, hardware, services, and operating systems.

iPhone has privacy features like App Tracking Transparency and Mail Privacy Protection that help you control who sees your data and who doesn’t.

Watch the special Apple Event to learn about the all-new Mac Studio and Studio Display, new iPad Air, new iPhone SE, and iPhone 13 Pro and iPhone 13 in two new shades of green.

HomePod mini now in three bold new colors — orange, yellow, and blue. It delivers room-filling sound. It’s an intelligent assistant. And it helps control your smart home.

Watch the special Apple Event to learn about the new Macbook Pro, all-new AirPods, HomePod mini, and more.

To commemorate the 10th anniversary of Steve’s passing, this short film is a celebration of his life and his extraordinary vision.

Watch the special Apple Event to learn about the new iPhone 13 Pro, iPhone 13, Apple Watch Series 7, iPad mini, iPad, and more.

Learn how to take expressive pet portraits on iPhone with photographer Sophie Gamand and Jahmyra from Today at Apple.

Learn how to capture powerful portraits on iPhone with NYC photographer Mark Clennon and Jahmyra from Today at Apple.

Learn how to direct, shoot, and edit looping video magic on iPhone with director Romain Laurent and Jahmyra from Today at Apple.

Learn how to shoot and edit otherworldly photos in Night mode on iPhone with the help of photographer Maria Lax and Landon from Today at Apple.

Learn how to draw yourself as a Peanuts character in Pages with the help of The Snoopy Show storyboard artist Krista Porter and Anthony from Today at Apple.