Google Analytics

Learn about Google Marketing Platform, a unified solution for cross-channel marketing.

Linking your AdWords and Google Analytics accounts gives you access to the entire picture of customer behavior, from ad click or impression through your site to conversion.

The basics you need to know to get started with Google Analytics.

This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at analyticsacademy.withgoogle.com.

In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted.

Learn to create and use Advanced Segments in Google Analytics to isolate and analyze specific parts of your traffic.

In this video we will introduce some of the new features in Google Tag Assistant, including Google Tag Assistant Recordings.

Google Analytics (GA) collects a lot of information for you through the measurement code you've added to your website.

Google Analytics – 13 января 2015, 17:27

The Google Analytics demo account ( analytics.google.com/analytics/web/demoAccount) is a fully functional Google Analytics account that any Google user can access.

Throughout this series, we will show you how to set up Google Analytics features using a demo Google Analytics blog.

This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at analyticsacademy.withgoogle.com.

In this video, Krista Seiden shows you a quick walkthrough of the new Google Analytics property user interface, looking at how reports and data are organized in Google Analytics.

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!

This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at analyticsacademy.withgoogle.com.

This video was part of an older course about the previous version of Google Analytics. Looking for NEW lessons?...

Google Analytics – 13 января 2015, 17:27

This short video shows you the steps to create your new Google Analytics account and property.

Google Analytics Premium - now being used by some of the world's most well-known organizations. Increases the power of Google Analytics for your business.

Learn how easy it is for new users to install website tracking code for Google Tag Manager.

Structure your Google Analytics account, property, and data streams based on your business setup and needs.

Evaluate the volume of traffic to your site, along with the level of visitor engagement, in light of your business objectives.

This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at analyticsacademy.withgoogle.com.

Learn how to use the Calculated Fields feature in Data Studio

We're excited to integrate content testing into Google Analytics and believe it will help meet your goals of measuring, testing and optimizing all in one place.

This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at analyticsacademy.withgoogle.com.

A data stream is your means to collect data from your website or app. Watch to see the steps for setting up a new data stream.

Getting Started With Google Analytics 360 walks you through how you can take advantage of the enterprise-level features you gain from Analytics 360. Register today at: goo.gl/PqrjgD

This video was part of an older course about the previous version of Google Analytics. Looking for NEW lessons?...

Google Analytics – 9 июня 2017, 17:13