Google Meridian | Adstock and Hill
Marketing impact is rarely instantaneous or linear. In this lightboard session, we explore how Meridian translates real-world consumer behavior into mathematical transformations.
672
18.3
Google Meridian | Intro to Priors
Understand the foundational role of priors in Meridian's Bayesian framework.
363
17
Google Meridian | Controls, Mediators and Treatments
Explore the causal logic driving Meridian's insights.
484
14.3
Google Meridian | Knots in Meridian
Discover how Meridian controls for natural fluctuations in the KPI using knots.
318
11.4
Google Meridian | Treatment Prior Types
Explore the various prior types available for different treatment variables in Meridian.
323
21.2
Google Meridian | Intro to Meridian
Discover the fundamentals of Marketing Mix Modeling (MMM) and explore why Meridian is a powerful tool for modern measurement.
2 666
10.2
Google Meridian | Calibrate Treatment Priors
Learn how to successfully calibrate your treatment priors within Meridian.
265
Google Meridian | Demo of Meridian
Take a comprehensive tour of Meridian's end-to-end workflow.
2 854
13.6
Google Meridian | Incremental Outcome, ROI, mROI, and Response Curves
Master the core metrics that turn Meridian's findings into an actionable business strategy.
766
7.2
Google Meridian | Geo Vs National Level Modeling
Dive into the differences between geo-level and national-level modeling in Meridian.
481
11.1
Google Analytics MCP Setup Tutorial
In this video, Matt Landers, walks you through the complete setup process for the new Analytics MCP (Model Context Protocol) server.
31 990
25.3
Introducing the Google Analytics MCP Server
Ever wished you could just talk to your Google Analytics data? Now you can! We're thrilled to announce the launch of our open-source Model Context Protocol (MCP) server for Google Analytics.
57 363
21.4
Understanding scopes in Google Analytics
This video walks through Event, Session, and User scopes in Google Analytics, which determines how your data is organized in Google Analytics reports.
14 757
18.9
Preview the Workspace
This video shows how to check if the trigger configuration for the Google Ads Conversion Tracking tag is set up correctly on Google Tag Manager.
29 271
101.3
Benchmarking: How to compare your site/app to your peers
Description: Learn how to use Google Analytics 4 benchmarks to compare your website's performance to your industry peers.
25 425
38.7
Using Segments in Google Analytics
In this video, we show you how to build and use segments in Explore in Google Analytics, as well as how to access and reuse saved segments.
11 359
36.8
3.0 Google Analytics Training Course - Answer Business Questions
Learn how to use Google Analytics to answer common business questions in this FREE online training course.
3 753
29.4
3.0 Google Analytics Training Course - Dive Deeper into GA Data and Reports
Learn how to use Google Analytics to answer common business questions in this FREE online training course.
140 946
372.5
4.6 Get enterprise features with Analytics 360 - Analytics Academy on Skillshop
For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!
41 901
253.6
4.5 Learn About the Google Analytics APIs - [New GA4] Analytics Academy on Skillshop
For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- coming soon!
38 916
62
4.4 Export Google Analytics data to BigQuery - Analytics Academy on Skillshop
For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- coming soon!
50 245
142.8
4.3 Combine business data in Google Analytics - Analytics Academy on Skillshop
For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!
46 751
317.7
4.2 Connect Google Analytics with Other Tools - Analytics Academy on Skillshop
For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!
50 866
352.9
3.8 Analyze Your Marketing Data in Advertising Section - Analytics Academy on Skillshop
Explore the advertising section in Google Analytics to master attribution modeling and understand the effectiveness of your marketing touchpoints.
55 944
186.1
3.7 Use Analytics Together With Google Ads - Analytics Academy on Skillshop
Why and how to link Google Ads to Google Analytics? Watch and learn.
64 097
143
4.1 Control How Data Is Used in Google Analytics - Analytics Academy on Skillshop
For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!
59 440
359.9
3.6 Group Valuable Customers With Segments - Analytics Academy on Skillshop
Learn about segments in Google Analytics so you can analyze subsets of users and create audiences for campaign targeting.
64 483
140.1
3.5 Create Collections for Your Business - Analytics Academy on Skillshop
Personalize your Google Analytics reports navigation by making custom collections. Watch to learn how.
60 555
288
3.4 Customize the reports in your property - Analytics Academy on Skillshop
Edit or create new Google Analytics reports, customized to your business needs.
69 790
184.3





























