Google Analytics

In this video, Matt Landers, walks you through the complete setup process for the new Analytics MCP (Model Context Protocol) server.

Google Analytics – 27 Aug 2025, 16:12

Ever wished you could just talk to your Google Analytics data? Now you can! We're thrilled to announce the launch of our open-source Model Context Protocol (MCP) server for Google Analytics.

This video walks through Event, Session, and User scopes in Google Analytics, which determines how your data is organized in Google Analytics reports.

This video shows how to check if the trigger configuration for the Google Ads Conversion Tracking tag is set up correctly on Google Tag Manager.

Description: Learn how to use Google Analytics 4 benchmarks to compare your website's performance to your industry peers.

In this video, we show you how to build and use segments in Explore in Google Analytics, as well as how to access and reuse saved segments.

Learn how to use Google Analytics to answer common business questions in this FREE online training course.

Learn how to use Google Analytics to answer common business questions in this FREE online training course.

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- coming soon!

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- coming soon!

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!

Explore the advertising section in Google Analytics to master attribution modeling and understand the effectiveness of your marketing touchpoints.

Why and how to link Google Ads to Google Analytics? Watch and learn.

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!

Learn about segments in Google Analytics so you can analyze subsets of users and create audiences for campaign targeting.

Personalize your Google Analytics reports navigation by making custom collections. Watch to learn how.

Edit or create new Google Analytics reports, customized to your business needs.

Learn about key events and where to find them in reports.

Use Explore to visualize your user journeys. Watch to see how to leverage these advanced analysis techniques in your Google Analytics property.

Get familiar with the basic reports in Google Analytics. See where your users are coming from and answer other common business questions.

Learn how to use Google Analytics for your business needs, assuming no prior digital analytics experience.

Analytics Academy courses on Skillshop are now available! Learn how to use Google Analytics for your business needs, assuming no prior digital analytics experience.

Learn all about Google Tag Manager triggers in this comprehensive guide! We cover trigger types, how to use them, and best practices for optimizing your tag management.

In this video, learn how to use the Plot Rows feature in Google Analytics to help you visualize up to five different rows of data in line charts.

Learn how to use the data layer in Google Tag Manager and gtag.js to improve your website tracking and tag management.

Unlock the power of user-provided data to enhance your conversion tracking and gain deeper insights into your customers.

Learn what variables are in Google Tag Manager and how to use them to unlock powerful tracking and analysis capabilities for Google Analytics and Google Ads!