3.8 Analyze Your Marketing Data in Advertising Section - Analytics Academy on Skillshop

Опубликовано 8 октября 2024, 18:11

Explore the advertising section in Google Analytics to master attribution modeling and understand the effectiveness of your marketing touchpoints. This video delves into how different attribution models, including the advanced data-driven approach, can help you assess and optimize the impact of each ad and interaction on your customer's journey to conversion.

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop! Be sure to subscribe to the Google Analytics YouTube channel, and we'll announce when the all-new courses are available.

In the meantime, enjoy these video previews from the course lessons:
youtube.com/playlist?list=PLI5...

Helpful resources:
Learn about the Advertising section: support.google.com/analytics/a...


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Get started for free with Google Analytics, which is a single platform that integrates your analytics and advertising, so you can act on customer insights faster:

marketingplatform.google.com/a...