3.2 Visualize Your User Journeys in Explore - Analytics Academy on Skillshop

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Published on 8 Oct 2024, 18:09
Use Explore to visualize your user journeys. Watch to see how to leverage these advanced analysis techniques in your Google Analytics property.

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In the meantime, enjoy these video previews from the course lessons: youtube.com/playlist?list=PLI5...

Examine Google Analytics' Explore capabilities, focusing on advanced analysis techniques like anomaly detection, funnel creation, and path exploration. In this video, you'll discover how to harness these tools to identify unexpected traffic spikes, track user engagement through a shopping funnel using real-world scenarios from the Google Merchandise Store, and map customer journeys to optimize marketing strategies. Review practical applications of these techniques, including insights on filtering spam traffic and refining funnel steps to focus on the most impactful user interactions. Whether you're a marketer or data analyst, this video equips you with the skills to enhance your understanding of customer behavior and improve digital outcomes.

Helpful resources:
[GA4] Get started with Explore: support.google.com/analytics/a...
[GA4] Detailed Explore playbook: support.google.com/analytics/a...

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