3.2 Visualize Your User Journeys in Explore - Analytics Academy on Skillshop

Опубликовано 8 октября 2024, 18:09

Use Explore to visualize your user journeys. Watch to see how to leverage these advanced analysis techniques in your Google Analytics property.

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop! Be sure to subscribe to the Google Analytics YouTube channel, and we'll announce when the all-new courses are available.

In the meantime, enjoy these video previews from the course lessons: youtube.com/playlist?list=PLI5...

Examine Google Analytics' Explore capabilities, focusing on advanced analysis techniques like anomaly detection, funnel creation, and path exploration. In this video, you'll discover how to harness these tools to identify unexpected traffic spikes, track user engagement through a shopping funnel using real-world scenarios from the Google Merchandise Store, and map customer journeys to optimize marketing strategies. Review practical applications of these techniques, including insights on filtering spam traffic and refining funnel steps to focus on the most impactful user interactions. Whether you're a marketer or data analyst, this video equips you with the skills to enhance your understanding of customer behavior and improve digital outcomes.

Helpful resources:
[GA4] Get started with Explore: support.google.com/analytics/a...
[GA4] Detailed Explore playbook: support.google.com/analytics/a...

New to Analytics?

Get started for free with Google Analytics, which is a single platform that integrates your analytics and advertising, so you can act on customer insights faster:

marketingplatform.google.com/a...