18 дней 5:32 Google Meridian | Demo of Meridian
Take a comprehensive tour of Meridian's end-to-end workflow.
3 179
14.8
18 дней 3:47 Google Meridian | Intro to Meridian
Discover the fundamentals of Marketing Mix Modeling (MMM) and explore why Meridian is a powerful tool for modern measurement.
3 157
11.9
18 дней 3:47 Google Meridian | Incremental Outcome, ROI, mROI, and Response Curves
Master the core metrics that turn Meridian's findings into an actionable business strategy.
914
8.4
18 дней 5:52 Google Meridian | Adstock and Hill
Marketing impact is rarely instantaneous or linear. In this lightboard session, we explore how Meridian translates real-world consumer behavior into mathematical transformations.
853
23.4
18 дней 7:09 Google Meridian | Controls, Mediators and Treatments
Explore the causal logic driving Meridian's insights.
635
14.8
18 дней 4:47 Google Meridian | Geo Vs National Level Modeling
Dive into the differences between geo-level and national-level modeling in Meridian.
585
12.7
18 дней 2:17 Google Meridian | Intro to Priors
Understand the foundational role of priors in Meridian's Bayesian framework.
453
21.3
18 дней 5:25 Google Meridian | Knots in Meridian
Discover how Meridian controls for natural fluctuations in the KPI using knots.
416
15.1
18 дней 4:31 Google Meridian | Treatment Prior Types
Explore the various prior types available for different treatment variables in Meridian.
401
22.1
18 дней 3:10 Google Meridian | Calibrate Treatment Priors
Learn how to successfully calibrate your treatment priors within Meridian.
309
20.4
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