Google Meridian | Adstock and Hill

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Опубликовано 1 апреля 2026, 1:00
Marketing impact is rarely instantaneous or linear. In this lightboard session, we explore how Meridian translates real-world consumer behavior into mathematical transformations. Learn how the Adstock function models the delayed, "carryover" impact of media over time (lagged effects) and how the Hill function captures the reality of diminishing returns (saturation).

Learn more: developers.google.com/meridian...


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