Google Meridian | Adstock and Hill
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14.10.20 – 76 3262:43Published on 1 Apr 2026, 1:00
Marketing impact is rarely instantaneous or linear. In this lightboard session, we explore how Meridian translates real-world consumer behavior into mathematical transformations. Learn how the Adstock function models the delayed, "carryover" impact of media over time (lagged effects) and how the Hill function captures the reality of diminishing returns (saturation).
Learn more: developers.google.com/meridian...
#GoogleMeridian #MarketingMixModeling #DataScience #MarketingAnalytics #MachineLearning
Learn more: developers.google.com/meridian...
#GoogleMeridian #MarketingMixModeling #DataScience #MarketingAnalytics #MachineLearning
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