Google Meridian | Treatment Prior Types

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12.08.19 – 75 8781:58
Unifying app and web measurement
Опубликовано 1 апреля 2026, 1:00
Explore the various prior types available for different treatment variables in Meridian. This video breaks down when to use specific metrics—such as ROI, marginal ROI (mROI), Contribution, and Coefficient priors—for paid media, organic media, and non-media treatments so you can best align the model with your domain knowledge.

Learn more:
developers.google.com/meridian...

#GoogleMeridian #MarketingMixModeling #BayesianStatistics #ROI #MarketingAnalytics #causalinference
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