Google Meridian | Controls, Mediators and Treatments

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Опубликовано 1 апреля 2026, 1:00
Explore the causal logic driving Meridian's insights. This video unpacks the Directed Acyclic Graph (DAG) framework, detailing how to correctly classify variables into treatments (paid, organic, and non-media), confounding controls, and predictor controls—and why you must strictly avoid mediators to ensure unbiased causal estimates.

Learn more:
developers.google.com/meridian...

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