Mercedes A-class Limousine positioning, why no CLA & more - Santosh Iyer | Interview | Autocar India

Опубликовано 2 марта 2021, 11:30

In conversation with Hormazd Sorabjee, Santosh Iyer, Vice President - Sales and Marketing, Mercedes-Benz India talks of the new A-class Limousine, whom it's targeted at and how elements like a long warranty will be pulls in their own right.

Video shot on Sony Alpha 7 III.

#AClass #SonyAlphaIn #SonyIndia

0:00 - Introduction
0:46 - Strategic importance of A-class Limousine
1:42 - Getting customers into the Mercedes fold
2:35 - A-class Limousine buyer profile
3:44 - Addressing price-to-size ratio in India
5:28 - Focus on A-class Limousine and new GLA
6:27 - Opting for A-class sedan over CLA
7:26 - Potential in entry luxury segment

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