The Digital Revolution in Auto - Brobot Dialogues | Insights | Autocar India

Опубликовано 3 марта 2021, 5:00

Digitisation is the buzzword across industries but how has the automotive world adapted? Are carmakers keeping up with developments or lagging behind? And what is the future of digital in auto? These are just some of the questions that will be touched upon in the fourth session of Brobot Dialogues, a series of panel discussions on the auto industry. Joining Hormazd Sorabjee on the panel are Tarun Garg, Director, Sales, Marketing and Service, Hyundai Motor India & Balbir Singh Dhillon, Head, Audi India. Bringing in an outsider's perspective is Avik Chattopadhyay, Co-creator, Expereal India and giving insights from the automotive insurance sphere is Sachin Shilavat, Head, Emerging Markets,Online Sales & Telesales, Reliance General Insurance.

0:00 - Introduction
1:02 - Current digital ecosystem
2:09 - Digital in the luxury car space
3:51 - Digital is a medium
5:45 - Driving digital in auto insurance
7:02 - Curated solutions the need of the hour
9:34 - Using digital to keep customer engaged
10:47 - Challenges in digital journey
12:11 - Impact of regulations
14:58 - The need for digital detox
16:39 - Digital overload in cars
18:25 - Way forward for digital in auto insurance

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