The how and why of Jaguar’s reinvention | Deep Drive Podcast Ep.38 | Autocar India

Опубликовано 14 декабря 2024, 5:30

Jaguar is reinventing itself as a maker of high-end EVs. But while the first model from the 'new' Jaguar only comes in 2025, it's the carmaker's rebranding exercise that has made headlines and lit up social media. Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor, Autocar India - discuss the need for the rebrand, the response to the new logo as well as the products that will essentially make or break the brand.

Producer: Nikhil Bhatia
Editor: Deven Bhalla
Archives: Shrey Vaid, Lincon Rodrigues, Ganesh Jadhav

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Chapters -
0:00 - Introduction
2:20 - Reinventing Jaguar
4:25 - Why Jaguar's rebranding made headlines
7:55 - Jaguar Type 00 concept
10:55 - Thinking like a start-up
12:45 - Marketing revamp
14:50 - Link to the past
16:15 - New platform and products
17:18 - Market for high-end EVs
20:30 - Living in Land Rover's shadow
21:12 - Potential in India

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