Traffic Sources in Google Analytics

Опубликовано 17 августа 2023, 19:53

Traffic sources describe where your traffic originates (source, e.g., google, baidu, bing), the methods by which users arrive at your site/app (medium, e.g., organic, cpc, email), and the specific marketing efforts you use to drive that traffic (e.g., campaign, creative format, keywords). In this video, you'll learn more about how traffic sources work and where to see traffic sources in your reports.

Chapters:
0:00 - Introduction
0:45 - Source, medium, campaign, and channel group
2:08 - Traffic source dimensions
4:34 - Acquisition reports
9:16 - Conclusion

Resources:
Join the Google Analytics 4 Discord server → discord.gg/djsM2JfQaG
Learn more about traffic sources → support.google.com/analytics/a...
Learn more about channel groups → support.google.com/analytics/a...
Learn more about the demo account → support.google.com/analytics/a...
Subscribe to the Google Analytics channel → youtube.com/c/GoogleAnalytics
Instructor → twitter.com/matt_landers

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