Ferrari’s War on Influencers

Опубликовано 23 декабря 2019, 17:00

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Ferrari, they have a rich history in motorsports and their cars are arguably the most luxurious things with insane performance numbers. Ferrari also needs no introduction, with a line up like the Ferrari F40, the Testarossa and the Ferrari LaFerrari the world is pretty aware of the Ferrari brand and how synonymous it is with everything exotic and Italian. So why is one of the most legendary car makers in the world so harsh to Influencers and doubtful of how the world perceives their brand? Join Nolan as he explores two cases of Ferrari sending cease and desist orders to celebrities doing what they want with their cars. Is it justified? How could it negatively affect the Ferrari brand?

WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.

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