2012 Toyota Prius V Review - Second Prius model grows in size to expand hybrid's mainstream appeal

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Arguably the Prius has already been mainstream for quite a while, but the v will help solidify the name as a brand. Perhaps now the world is even ready for a Prius crossover...

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Having achieved mainstream recognition and appeal, what's holding the Prius back from greater success is no longer what's under the hood, or the car's perception by consumers, but the packaging it's wrapped in.

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