Citroen's India entry, developing dealer network & more- Roland Bouchara | Interview | Autocar India

Опубликовано 16 февраля 2021, 12:45

In conversation with Renuka Kirpalani, Roland Bouchara, Senior VP (Sales & Marketing), Citroen India talks of entering the market in a challenging environment, Citroen's focus on comfort, the carmaker's C Cubed Programme and more.

Video shot on Sony Alpha 7 III.

#CitroenIndia #SonyAlphaIn #SonyIndia

0:00 - Introduction
0:43 - Citroen's entry into India
1:36 - Entering with flagship model
2:53 - Launching with a diesel
4:29 - Developing dealer network
6:14 - Digitalisation of sales
8:00 - Being a new brand in India
9:50 - Citroen's positioning strategy
11:37 - Comfort in Citroen's DNA

#Citroen #SonyAlphaIn #SonyIndia
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