7 Reasons Nissan is Failing (and 3 Ways to Turn It Around)

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Nissan is responsible making many of us fall in love with cars! Their heritage dates back to Datsun and their Datsun 510 sedan and pickup truck. Then we got the Skyline and the Silvia, and from there the rest is history. Nissan went on to dominate race circuits with the Skyline GT-R in all its variants, Gran Turismo made the Calsonic R32 GT-R famous on screens all over the world. Aside from the GT-R Nissan also gave us the 240Z, 280Z, the now infamous 350Z and it’s son the 370Z. And in the drift world Nissan continues to dominate with the S13, S14, and S15. With such an impressive line-up and rich history how exactly has Nissan managed to find itself in the hole? Why is the company on the brink of catastrophe and will Nissan be able to save its impressive heritage?

WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.

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Donut Media is at the center of digital media for the next generation of automotive and motorsports enthusiasts. We are drivers, drifters, and car enthusiasts who love to tell stories.
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