Badge Engineering: Why do carmakers share models? | Deep Drive Podcast Ep.3 | Autocar India

Опубликовано 13 апреля 2024, 6:00

The new Urban Cruiser Taisor is Toyota's version of the Maruti Suzuki Fronx. The Invicto is Maruti's version of the Toyota Innova Hycross. The Terrano was Nissan's version of the Renault Duster. The list of badge engineered products is long. But why do carmakers share models? That's the top of discussion on this week's Deep Drive podcast. Hormazd Sorabjee and Sergius Barretto weigh in.

Producer: Nikhil Bhatia
Editor: Deven Bhalla
Archives: Shrey Vaid, Lincon Rodrigues, Ganesh Jadhav
Graphics: Rohit Kesarkar, Yuvraj Dhurmekar

0:00 - Introduction
1:25 - Why badge engineer?
5:04 - Badge engineering doesn't always work
6:55 - Getting badge engineering right
11:45 - The question of service
12:38 - Brand perception

Deep Drive Podcast | Autocar India
Listen Now:
Spotify: spoti.fi/44re4Z5
Apple Podcast: apple.co/4dm563o
Amazon Music: amzn.to/4blq94k

SUBSCRIBE to Autocar India for the hottest automotive news and the most comprehensive reviews ► bit.ly/AutocarInd

Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features.

Website: autocarindia.com
Facebook: facebook.com/autocarindiamag
Instagram: instagram.com/autocar_india
Twitter: twitter.com/autocarindiamag

New car reviews ►bit.ly/ACI-NewCarReviews

Comparison tests ►bit.ly/ACI-Comparison

New bike reviews ►bit.ly/ACI-BikeReviews

Features ►bit.ly/ACI-Features

#autocarindia #badgeengineering #podcast #deepdrive #deepdrivepodcast