Badge Engineering: Why do carmakers share models? | Deep Drive Podcast Ep.3 | Autocar India

Опубликовано 13 апреля 2024, 6:00

The new Urban Cruiser Taisor is Toyota's version of the Maruti Suzuki Fronx. The Invicto is Maruti's version of the Toyota Innova Hycross. The Terrano was Nissan's version of the Renault Duster. The list of badge engineered products is long. But why do carmakers share models? That's the top of discussion on this week's Deep Drive podcast. Hormazd Sorabjee and Sergius Barretto weigh in.

0:00 - Introduction
1:25 - Why badge engineer?
5:04 - Badge engineering doesn't always work
6:55 - Getting badge engineering right
11:45 - The question of service
12:38 - Brand perception

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