How the Scorpio transformed Mahindra | Deep Drive Podcast Ep. 22 | Autocar India

Опубликовано 24 августа 2024, 5:30

Mahindra & Mahindra is riding a wave of success but the manufacturer has seen its share of ups and downs over its eight decade journey. In this episode of the Autocar Deep Drive Podcast powered by Kotak Mahindra Prime, Hormazd Sorabjee - Editor - Autocar India - and Ketan Thakkar - Editor, Autocar Professional - look back at the pivotal moment that changed Mahindra's trajectory forever: the launch of the Mahindra Scorpio.

Producer: Nikhil Bhatia
Editor: Deven Bhalla
Archives: Shrey Vaid, Lincon Rodrigues, Ganesh Jadhav
Graphics: Rohit Kesarkar, Yuvraj Dhurmekar

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Chapters -
0:00 - Introduction
1:25 - Mahindra's history
4:10 - Scorpio development
11:11 - Positioning strategy
13:41 - Competition
17:10 - Focus on engines
19:40 - Dynamics a weak point
21:01 - XUV 500
23:02 - Mahindra's misses
26:31 - Partnerships and acquisitions: what could have been
43:00 - Engineering and product planning prowess
46:26 - Right people at the right time
49:15 - EVs: past, present, future
53:06 - New platform: ICE, hybrid and EV
59:20 - Market sentiment

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