Maruti’s drive to go upmarket with Nexa | Deep Drive Podcast Ep. 24 | Autocar India

Опубликовано 7 сентября 2024, 5:30

Maruti Suzuki recently inaugurated its 500th Nexa dealership. Why did Maruti branch out with the premium retail channel and how it’s become an integral part of Maruti’s future plans is the topic of discussion in this episode of the Autocar Deep Drive Podcast powered by Kotak Mahindra Prime. Sergius Barretto - Managing Editor, Autocar India - and Ketan Thakkar - Editor, Autocar Professional - share their insights.

Editor: Deven Bhalla

Chapters -
0:00 - Introduction
1:05 - Why Maruti started Nexa
8:50 - Nexa's growth
9:49 - Nexa models
12:54 - A ready network for EVs
14:40 - Addressing changing customer profile
17:29 - Nexa Studio to widen reach
21:35 - Future Nexa products
23:59 - Other manufacturers considering premium outlets

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