Zoona CMO Lelemba Phiri on the Challenges of Being a Businesswoman in Africa

Опубликовано 22 октября 2018, 17:07

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Building a successful business as a woman in Africa is doubly challenging. Not only do women face the typical growth issues that are daunting for any entrepreneur, but they must also deal with a host of specific cultural issues. For one, says Lelemba Phiri, the Chief Marketing Officer for mobile payment platform Zoona, many African businesswomen prefer to simply grow their companies to a "subsistent" level, because if their businesses get too big, they are seen as "not being marriage material." It's also a given that women in Africa have a particular struggle with gaining access to finance. In this video, Phiri discusses why despite these challenges, she still believes that Africa is the next superpower and why it will take women entrepreneurs to actually make that happen.