How Primer Group turns Gemini into an everyday productivity tool

Опубликовано 25 марта 2026, 18:10

Featured in this video: Jimpy Reyes, Head of Business Integration, Primer Group of Companies

Executive summary: Primer Group of Companies is a major retail and distribution organization managing more than 100 brands across outdoor, lifestyle, and travel categories. Since adopting Google Workspace in 2017, Primer Group has built a highly collaborative, cloud-first environment using Gmail, Docs, Sheets, Forms, Slides, Chat, and Meet, later expanding into BigQuery and Looker Studio for data and visualization. More recently, Primer Group began rolling out Gemini and NotebookLM, focusing on quick, practical productivity wins that deliver immediate value to employees. By pairing structured change management, targeted training, and real-world use cases with Google’s AI-powered tools, Primer Group is accelerating content creation, improving internal communications, and enabling teams to work smarter together.

Challenge: With a large, diverse workforce supporting hundreds of brands, Primer Group needed a scalable way to improve collaboration, streamline content creation, and modernize internal communications, without overwhelming employees with complex change. As AI became embedded in Google Workspace, the organization also faced the challenge of driving awareness, relevance, and adoption of Gemini and NotebookLM in a way that felt practical, approachable, and tied to real business needs.

Solution: Primer Group actively promoted Gemini and NotebookLM once they became available in Google Workspace, starting with simple tips and guidance to spark interest. The company then developed a formal AI adoption roadmap that includes structured trainings, mandatory self-development (even for senior executives), and targeted workshops built around team-specific use cases. Teams now use Gemini for research, jumpstarting drafts, enhancing visuals, and improving internal communications. NotebookLM serves as a smart assistant that synthesizes internal documents and is used to generate onboarding videos. This targeted approach makes AI relatable, clearly demonstrates value, and drives faster adoption across the organization.

Results: Primer Group has transformed how teams create, communicate, and collaborate with Google Workspace and Gemini. Internal digital collaterals, such as posters and infographics, are produced at least 50% faster, while research, drafting, and visualization workflows are significantly accelerated. NotebookLM enables more consistent, engaging onboarding experiences using a single source of truth. By focusing on quick wins, practical use cases, and continuous enablement, Primer Group is creating a new way to work smarter together—turning AI into an everyday productivity companion rather than an experiment.

What is Google Workspace → goo.gle/45BsE1W

Set up Google Workspace → goo.gle/4q8r3t1
Subscribe to Google Workspace → goo.gle/GoogleWorkspace

Try Google Workspace with Gemini → goo.gle/45FrVNh
Follow Google Workspace on X → goo.gle/3YpmHS0
Follow Google Workspace on Facebook → goo.gle/4q8cZja
Follow Google Workspace on LinkedIn → goo.gle/49Eqjpw
Follow Google Workspace on Instagram → goo.gle/44Xs4eL
Follow Google Workspace on TikTok → goo.gle/4qijGio
Follow Google Workspace on Threads → goo.gle/4so5XYS

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