PriceGrabber Shares How They Plan To Use Universal Analytics

Опубликовано 22 марта 2013, 15:57

The new tools offered by Universal Analytics can help you measure how people become and remain loyal customers. Our initial beta customers using Universal Analytics and are pleased with their results. Rojeh Avanesian, VP of Marketing at PriceGrabber.com reports:

"At PriceGrabber, we know it's important to understand consumer shopping behavior so we can provide a more customized experience to our users. Google's Universal Analytics will solve this problem for us and many sites that are facing this challenge and help us serve our users better by providing them with more relevant content and shopping results. We can use Google Analytics' metrics to segment our users in a way that improves and simplifies the shopping experience for consumers. That's what we strive for at PriceGrabber, to make shopping and saving money as easy as possible."

Find out more about Universal Analytics at: goo.gl/q5lI4