Celebrating 20 years of the Maruti Swift | Deep Drive Podcast Ep. 76 | Autocar India

Опубликовано 6 сентября 2025, 5:30

2025 marks 20 years of the Maruti Suzuki Swift. How has the lovable hatchback evolved, what it’s done for Maruti and what lies ahead is the topic of this week’s episode of the Autocar Deep Drive Podcast. Joining Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor, Autocar India - for rhis special episode is Avik Chattopadhyay, an auto industry veteran who was part of the very team that launched the Swift in 2005.

Archives: Shrey Vaid, Lincon Rodrigues, Ganesh Jadhav
Editor: Deven Bhalla

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Chapters -
0:00 - Introduction
2:15 - A turning point for Maruti
5:38 - The Swift name
8:10 - Distinctive design
9:13 - A mass hot hatch
10:50 - A slow start to sales
13:07 - A new approach for new customers
20:47 - Riding the diesel boom
21:45 - Plans fo a Swift Sport
22:43 - Swift Dzire
23:37 - Gen 2 Swift and brand dilution
28:25 - Maruti’s desire to go premium
36:50 - Using the Swift to reinvent Marut
40:45 - Retail channel
43:12 - Keeping the pull factor alive
46:22 - Sales milestones
48:40 - Future of Swift

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