Using Advanced Data Capabilities to Deliver Audience Engagement and Critical Insights

Опубликовано 24 ноября 2016, 1:29

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Seven West Media wanted to capture audience data from the Rio Olympics by streaming coverage on multiple platforms, including broadcast television, the web, mobile devices, proprietary apps, and social media. They chose AWS and Teradata to design, deploy, and manage the integrated networking, warehousing, and analytics systems that could transform terabytes of raw data into real-time audience insights. Teradata helped Seven West Media capture data on over 2 million new viewers, along with new insights on what both new and existing viewers want for the future. In this webinar, you'll learn how Seven West Media, Teradata, and AWS successfully accomplished these tasks in a matter of weeks.

Join us to learn how:
• Seven West Media quickly deployed an analytics solution for deeper digital audience insights
• They transformed 100s of millions of highly complex audience data records to drive meaningful business action
• They built a fully-integrated data ecosystem within AWS that delivered both scale and agility as well as reliability and stability to support the live event
• They utilized Teradata Database, which integrates seamlessly with a variety of software tools, in conjunction with AWS Marketplace, which offers self-provisioning and pay-as-you-go optionsLearn how Teradata and AWS designed, quickly deployed, and managed an integrated analytics ecosystem

Who Should Attend:
Data Analysts, Data Scientists, and Data Engineers as well as IT managers, architects, developers and DBAs in the business intelligence, analytics, and data warehousing