Is more content better? SEO Mythbusting

Опубликовано 9 сентября 2020, 13:00

In the sixth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Lily Ray (SEO Director, Path Interactive) discuss if more content is always a good thing for SEO or not.

Specific timestamped topics discussed:
Updating the same type of content each year vs creating new one (00:00)
Introduction to the episode (1:07)
How much content should I have and to what extent does this help my performance? (1:52)
Does having a blog / producing new content help my performance on Google? (03:02)
Updating older pieces of content (04:00)
Is there any way that Google tells us if there’s ‘too much content’ or maybe that content is underperforming? (04:40)
Underperforming content and the overall trustworthiness or authority (05:36)
Grouping and consolidation of one’s content (06:19)
Is word count a ranking factor? (08:07)
Specific keywords and word count (8:39)
Auto-generated content & canonicalization (9:32)
How does Google determine duplicate content? (11:35)

Documentation mentioned in this episode:
Quality evaluator guidelines → goo.gle/2RclxGG

Watch more SEO Mythbusting episodes → goo.gle/SEO-Mythbusting
Subscribe to Google Search Central → goo.gle/SearchCentral

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