How to get your products into Search

Опубликовано 23 марта 2021, 13:00

Do you want to drive more search traffic to your ecommerce site?
Alan Kent, Developer Advocate at Google, describes the benefits of providing Google with your product data and shares the technical best practices for achieving it.

Free product listings on Google → goo.gle/30raj5N
Product structured data → goo.gle/3qchTLY
Create a feed → goo.gle/3sGRF66
SEO for ecommerce (Search Console Training video) → youtu.be/lB-E6060se0

00:00 Intro
00:27 Where does Google display product information?
01:39 The evolution of products on Google
3:43 Why is product data different?
4:31 Using structured data
5:00 How to get product data into Google Merchant Center
8:26 Key takeaways

Watch all Search Central Lightning Talks → goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → goo.gle/SearchCentral

#ecommerce #seo #SearchLightningTalks