Privacy Sandbox for businesses: How privacy technologies protect users and drive growth

Опубликовано 16 февраля 2022, 13:17

Ben Galbraith, Senior Director of Product at Chrome and Anthony Chavez, VP of Product Management at Android, join Tanneasha Gordon, Principal at Deloitte for a fireside chat to discuss recent innovations in privacy technologies and how they benefit users and the ads ecosystem across the web and mobile apps.

Read about the Privacy Sandbox for Android: goo.gle/33qDj2Q

Learn more about Privacy Sandbox: privacysandbox.com

00:00 - 00:30 Introductions
00:42 - 01:44 What is the Privacy Sandbox?
01:45 - 02:19 Android joining the journey with Chrome
02:20 - 02:55 What are the implications? Does this mean Ad-IDs are going to be deprecated also?
02:56 - 03:57 Why was the timeline of Privacy Sandbox pushed? What can we expect from this new timeline?
03:58 - 04:39 What were some of the learnings that evolved FLoC to Topics API?
04:40 - 06:23 Public concern over Privacy Sandbox not being private enough
06:24 - 07:30 Response to claims that Google or Chrome is deprecating third-party cookies to put itself at an advantage
07:31 - 08:39 Regarding publishers and advertisers, how will Android be able to assure that some of the privacy tech coming out of the Sandbox is going to be secure or effective?
08:40 - 09:36 Is there the same level optimism for small businesses?
09:27 - 11:25 How should publishers and advertisers prepare?
11:26 - 14:10 Excitement about the new future of online privacy and digital advertising
14:11 - 14:20 Closing Remarks