AI-Powered Personalization: How Selfridges Transformed Customer Experience | Amazon Web Services

Опубликовано 2 августа 2024, 18:18

Join us for an insightful discussion on the evolving customer experience landscape in retail. In this video, Senior Customer Experience Data Strategist at Amazon, Hara Gavriliadi, interviews Fabrice Khullar, former Director of Design and Product Development at Selfridges, and Dwayne Browne, Principal Customer Experience and Data Strategist at Amazon. They delve into the impact of cloud technologies, data, and AI on retail customer experiences, exploring topics from customer engagement to loyalty, acquisition, and retention.Chapters:

00:00 - Meet the Panel: Hara Gavriliadi, Fabrice Khullar, and Dwayne Browne
00:23 - Overview: Customer Experience in Retail and Cloud Technologies
00:40 - Fabrice Khullar on His Role at Selfridges
01:27 - Transformation in Retail: Technology and Consumer Behavior
02:30 - Fabrice on Cloud Technology and Data in Retail
03:00 - Consumer Behavior Disrupting Retail
04:13 - Benefits of New Technologies for Retail Organizations
05:06 - Personalized Customer Engagement through Data and AI
07:26 - Selfridges’ Membership Program for Customer Loyalty
09:51 - Strategies for Enhancing Customer Loyalty
12:18 - Customer Acquisition and Retention Challenges
14:21 - Overcoming Retail Challenges with Data and AI
17:05 - Creating Engaged and Loyal Customer Communities
18:40 - Leveraging Technology for Personalized Experiences
20:48 - Experimentation and Innovation in Retail
23:01 - The Importance of a Culture of Experimentation
26:32 - Embracing Failure as Part of Innovation
27:58 - Looking to the Future: Advancements in Technology, Data, and AI
31:00 - Back Office vs. Front Office Use Cases
32:07 - The Role of AI in Augmenting Retail Experiences
34:46 - Advice for Businesses Embarking on Data and AI Transformation
38:39 - Conclusion and Final Thoughts

Resources:
Selfridges - selfridges.com
The Future of Retail - go.aws/3A6VnyW
Manage your Data as a Business (eBook) - go.aws/3LQPIj9
Omnichannel Customer Experience (eBook) - go.aws/48QA1C8
Data Strategy Team - go.aws/3SgkoOX
Explore More:AWS for Data YouTube Series - go.aws/48vBSfR

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